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Welcome to the information age. Everyone is face-deep in their iPhone or Galaxy Droid what-not Tweeting, Watching videos, consuming content and regurgitating a nauseating mix of valuable interesting facts and blatant non-sense misinformation. At this point, if you are reading this you are most likely a member of the aforementioned masses like myself. Technologically numbed to the point of constantly needing input and novelty in order for any one thing to keep your interest.
Which brings us to the now infamous Podcast.. Podcasting amongst other things has really begun to explode over the last few years, with the number of Podcasts produced increasing by more than 30% between years 2010 and 2011. It's as easy to start a podcast as it is to hit play in Garageband and start talking. Getting people to listen? Well that's another task altogether. In the same period of 2010 to 2011, podcast listener-ship has stayed relatively the same without any noticeable increase. So the question which now rises is 'how does someone get a percentage of those listeners in a market that is becoming more & more saturated with content?' Some people come up with complex answers to this question- I need more Twitter followers, or I need a better ad campaign. While I'm sure these things could only help in getting people to listen initially, who wants someone to listen once and never come back? In helping numerous comedians out with their podcasts, I have noticed the answer to the question of getting more listeners is usually the most simple- Quality & content... [MORE]
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